Email marketing is still one of the most profitable forms of digital marketing. With a broad audience and the ability to group them according to their culture, email can help businesses reach more customers and customers, increase sales and increase brand awareness.
Well, if you want to start a campaign but don’t know how in this article, we have listed the best email marketing tools for your business. Do you want to know more? Keep reading!
The Best Email Marketing Tools
If you have an e-commerce you need to know what are the best email marketing tools to attract potential customers and send them informational or sales emails. As we’ve discussed, email marketing is one of the most profitable ways to do business, especially for small businesses. It is easy to manage, you have full control and it allows you to establish direct contact with customers.
Regardless of the industry your company is in, email marketing will help you get your message across to the right people, and offer you a way to stay in touch with your target audience even after they’ve left the website.
Here are a few reasons why you should use this channel:
- Loyalty: Email gives you the opportunity to get visitors to a web page to come back to it again and again. Users who visit it again are more likely to become customers than those who visit a website for the first time.
- Returning Users: It is estimated that approximately 97% of users who visit and leave a web page will never return. However, by building an email list you will be able to encourage repeat visitors.
- Additional Revenue: Email marketing tends to have high conversion rates with an average of 15%. In addition, these conditions will lead to more purchases.
That being said, an email marketing platform is software that allows you to create and manage email campaigns. These tools are usually cloud-based SaaS. A good platform will make it easy for you to email any information. From newsletters to promotional content or abandoned cart recovery. Next, the best email marketing tools.
1. Email Octopus
Email Octopus is a popular email marketing platform designed to provide simple and intuitive software. They offer customizable templates right in the drag-and-drop editor. It also allows you to start a business from scratch. It also allows you to start campaigns from scratch. It is highly deliverable, offers custom reporting, and the ability to drip mail sequences, import contacts, and integrate with forms.
The application has two plans, one free and one paid. You get access to up to 2,500 subscribers and 10,000 emails per month with the free plan. I encourage you to read more about this blog here: Small Online Business Ideas for Teens
Mailchimp is probably one of the best and most popular email marketing tools out there. It is especially suitable for startups and start-ups, startups, and SMEs. Its features include:
- email automation
- Data segmentation
- A/B testing
- Lead Capture Forms
- CRM integration
The platform has several paid plans, but there are also free plans that include up to 2,000 people and visitors. Finally, you can obtain predictive information from your contacts to be able to personalize marketing.
ConvertKit is a mailing service provider. It is especially focused on serving bloggers, podcasters, and other companies that are building audiences. For bloggers looking to send personalized text-based emails, it’s ideal, since it looks like your designs come straight from Gmail.
This tool is especially recommended for people who want to run advanced campaigns. With the flexible segmentation and labeling system of this platform, you will be able to carry out automated campaigns for very specific contact groups. You can access the free plan for up to 1,000 subscribers per month.
Moosend is an email automation tool that helps build your own email list, personalize messages, and automate tasks. They have very intuitive drag-and-drop email templates in the campaign builder.
This tool allows you to incorporate images, text blocks, icons, and many more elements. It also has a large library of email templates with different designs for computers and mobile devices.
It is an all-in-one marketing software platform that helps you create content, increase sales and increase website traffic. Email marketing, autoresponders, and landing pages allow you to easily work together and deliver an effective marketing plan.
On the other hand, advanced analytics make it easy to track conversions, leads, and ROI.
Doppler is an economical and simple platform to send massive or automated mailings, newsletter designs, or segmented and personalized mailings.
It has a simple and fast template editor that works with hundreds of templates to choose a design that fits all business needs. In addition, it is a platform available in both Spanish and English whose support team has all the means to communicate, which is undoubtedly a great advantage.
It includes additional features that can be very useful to complement your mailing strategy, such as sending SMS messages and push notifications, as well as the possibility of creating forms for potential clients to subscribe to your communications.
The tool offers different kinds of paid plans according to the needs of your business, although you can previously add up to 500 contacts and get to know all the features for 3 months with its free trial.
MailJet is an all-in-one tool. It is web-based and allows advertising and marketing. In addition, you can perform real-time monitoring with advanced reports and thus ensure a good delivery rate, since the service chooses the best IP address for the emails.
The platform combines two types of email marketing needs in one app:
- Business-related emails, such as promotions or new products.
- Transactional emails, such as order confirmations, shipments made, etc.
Easymailing is a Spanish email marketing tool that is very intuitive and easy to use. Its purpose is to simplify day-to-day operations for companies with limited resources or digital skills.
Among the different features it has, it has professional, responsive, and customized designs that will make many changes. It also allows you to manage customers on the web and generate reports and statistics to improve the plan.
Active Campaign is a relatively small tool in the world of marketing automation, but one of the most cost-effective providers for small businesses with well-designed software.
Email workflows are powerful and easy to manage, all in sync with your built-in CRM and give salespeople the ability to succeed. A way to reward customers with content based on their choices. Once they reach the starting point, the platform makes it easy for them to enter a new automated funnel or contact a salesperson directly.
As you may know, Hubspot is the most integrated marketing platform on the market. Using your email marketing software is one of the easiest ways to design, optimize, and send emails.
Businesses don’t need to be experts in this field to create beautiful emails. By selecting from dozens of features and actions, you can schedule the right emails to the right prospects at the right time. Hubspot also includes a visual editor that allows users to visualize workflows in real-time, whether they’re creating a simple follow-up sequence or a complex multi-stage, multi-path journey.
Brevo, formerly known as Sendinblue, is also an all-in-one platform that covers different types of business communications. Includes email, SMS, Facebook, chat, CRM, etc. The objective of this platform is to help companies find their customers.
With automation, they make it easier for businesses to focus on important tasks and automate other tasks. Use this tool to create the best emails, start from a template, or create a new one from scratch.
Aweber is another of the best email marketing tools. Also one of the leading platforms in the market for small businesses. It has over 20 years of success helping over a million customers around the world. Its goal is to make it easy for businesses to connect with their prospects and customers through very simple email marketing software. It offers the possibility of:
- Quickly create responsive pages
- Upload and manage contacts
- Send effective emails
- Analyze the results
All without having to be an expert in the field. Like other tools on this list, it offers a drag-and-drop editor, list management tools, and analytics reports.
13. Constant Contact
One of the foremost one-of-a-kind highlights of this device is occasion administration and the capacity to oversee solicitations, enrollments, or tickets. During its twenty years of operation, they have been adding various functions that have differentiated it from its competitors, such as surveys and campaigns on social networks.
All these features add to the long list of email design options. As well as using data communication and recycling. They boast a marketplace with over 400 apps and integrations to suit even the largest niche of products.
It is a tool that allows you to manage email marketing and send SMS. Also, publish landing pages for campaigns. Acumbamail offers payment options oriented to the specific needs of users and even has a charge for credits when you only need to use it sporadically.
It is an easy, fast, and intuitive option. The tool is completely in Spanish. It also has important features that can make your email marketing more effective. For example, send your subscribers at their best hours.
15. Digital Cheetah
Finally, on the list of the best email marketing tools is CheetahMail or Cheetah Digital. With a focus on creating and sending emails, it includes analysis and reporting, as well as the possibility of creating dynamic content in messages.
With this platform, anyone with some business experience can create business services or personal emails and newsletters as they can use advanced segmentation tools to help you email anyone you want.
What do you think of this article on the best email marketing tools? Leave your comments and share!
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