Modern Web Development: The Basics And Tools

Modern Web Development

Web development has been an area of ​​constant change since the commercialization of the internet, which began in the early 90s. If websites were made up of simple blocks of text at the time, it has now become a standard. Take care of their presentation, which is often elaborate and highlights a lot of multimedia … Read more

Targeting: Effective Marketing For Each Target

Effective Marketing

Targeting, or effective marketing, is one of the pillars of online marketing. Businesses often spend large amounts of money on marketing campaigns. The goal is to promote the product as much as possible to increase sales. However, the featured product is not of equal interest to everyone. Targeting should therefore ensure that only potential customers … Read more

8 Tips For A Successful Facebook Marketing Strategy

Facebook Marketing Strategy

An Internet marketing mix does not work without its “social media” branch. In addition, no social network is more effective than Facebook for developing its brand image ( brand building in English ), its customer relationship, and for managing its reputation. This is explained by the very large number of long-range advertising possibilities offered by … Read more

Overview Of The Most Important Social Media Platforms

most important social media platforms

Social media trade is an essential part of any Web 3.0 marketing approach. Knowing which social media channels to use is especially important for businesses. Is Facebook acceptable or can Twitter or Instagram also recreate a part in your system? What other social media platforms are available? Which offers the multiple appropriate channelers for your … Read more

Transparency Marketing: What It Is And The Future Of Customer Relations

Transparency Marketing

For companies that do marketing, values ​​are essential. Some believe advertising is manipulative, but deceptive strategies only erode customer trust and damage the relationship in the long run. Today, consumers have more information than ever and are not fooled by marketing gimmicks. To live up to their expectations, brands have to step up and go … Read more

The 20 Questions To Ask Yourself If Your Inbound Marketing Isn’t Working

Inbound Marketing Is Not Working

If you have invested in adopting an inbound marketing methodology in your company, the logical thing is that you expect results: improve brand awareness, create an audience, convert leads, go through the different stages of the conversion funnel and, finally, close the sale. But what happens when our inbound strategies don’t work and we don’t … Read more