A brand refresh can revitalize business performance, but first, you need to identify the underlying issues—and the best way to do that is to look at your business from the perspective of your customers.
In the last decade, companies worldwide have launched brand refresh campaigns, yet very few companies have succeeded in doing so. Companies are often reluctant to invest time and resources into a brand refresh campaign because they think their products are not innovative enough or don’t have enough potential for growth. However, by carefully selecting your brand refresh strategy, you can successfully revitalize your brand and boost business performance.
8 Secrets To Reviving Your Business Performance By Brand Refresh
In this article, we’re going to go over eight secrets to revamping your business performance by refreshing your brand. You’ll learn how to get the most out of your marketing dollars by focusing on your brand’s most essential elements – including your website, logo, and brand messaging.
- Get In Tune With Customers
- Create A Culture Of Innovation
- Create Your Own Brand Strategy
- Don’t Be Afraid To Take A Break From Your Business
- Focus On What Matters
- Understand Where Your Business Is Today
- Find Your Core Competencies
- Create An Online Marketing Plan For Growth
What Is A Brand Refresh?
A brand refresh is a term used to describe a change in branding that’s designed to revitalize a company’s image or give it a complete overhaul. As a business owner, you need to regularly refresh your brand to ensure that it remains fresh and relevant. This is especially important for B2B companies whose reputation and image are the first thing that people will encounter when visiting your website. As such, your B2B brand refresh needs to be a reflection of your company’s mission statement. I encourage you to read more about this blog here: How To Purchase The Right Business Gas
What Is The Difference Between A Brand Refresh And A Rebrand?
Brands should always strive to keep their brand fresh, but it’s also important to distinguish between a brand refresh and a rebrand. Here are the differences.
Brand Refresh
A brand refresh is when a brand does a full rebranding of its identity, often from scratch, but sometimes by making changes to its logo or font to give it a new look. A rebrand is when a brand makes changes to its look and feel to improve its identity, without making any radical changes.
Rebrand
So, what’s the difference between a brand refresh and a rebrand? It’s not necessarily about changing the color of your logo. Some companies do that as a branding exercise and then forget about it. But a rebrand is much more than a visual change. It’s about your entire marketing, customer service, and product strategy.
Why Is A Brand Refresh Important?
We believe that a brand refresh is important to every brand, whether it’s a B2C or B2B company. Brands today are experiencing more competition from outside sources than ever before. In order to be competitive, you must constantly stay up to date with current trends.
As a business owner, you must always be open to new ideas, new products, and services. To keep up with this trend, it’s important to have a well-thought-out strategy for your brand’s future. This includes a brand refresh, which can be done in three ways:
Create ‘Buzz’
A brand refresh is essential for creating buzz, especially when it comes to eCommerce websites. A brand refresh is important when it comes to creating buzz around a new project, service, or product. In order to create buzz, brands must have a new look or feel to attract attention.
Increase Sales
A brand refresh is a necessity, especially for brands with a low to medium growth rate. When companies don’t grow their brand or offer them an opportunity to evolve, they lose out on the chance to grow and expand.
As someone who owns a small business, it’s no surprise that I’m constantly looking for ways to drive sales and increase brand awareness. My business has been around for over 13 years now, and although things are slowly starting to heat up, I’m always looking for ways to improve my sales and branding efforts. I believe a brand refresh can do wonders for boosting sales in a hurry.
Raise Prices
It is important to get noticed by the consumer when you are trying to raise prices or increase the price. This is what happens to most brands and companies that decide to do this. Consumers do not want to be the ones to get the raise. They don’t want to be paying higher prices for the same item, even if they are receiving better quality. Consumers always look at the price of a product as being one of the most important things about purchasing something.
Improve Customer Retention
In today’s world, every second counts when it comes to customer retention. In fact, if you lose your current customers, you can expect to see your company lose half of its revenue in just one year. So, what should you do to keep your customers interested in your brand?
Have you ever found yourself thinking to yourself, “I should really freshen up our brand?” If you’re like most people, your answer is probably “no.” And while you may not be ready to refresh your branding or design your logo, you should still consider re-branding. Why? Because doing so gives your company a chance to grow, evolve and improve.
Attract Top Talent
If you haven’t heard, there’s been a big change at your company. You’re looking to attract top talent, but you’re finding it hard to find the right people. What do you do? You need to change things up! You want your brand to attract top talent, but you need to make sure your message is attracting the right type of talent. This infographic walks you through some key points about the importance of a brand refresh.
Get More Funding
The truth is, when it comes to funding your business, every single one of the above points is a crucial ingredient to your brand’s success. But let’s take a step back and talk about why you might want to invest time and energy in a brand refresh.
“I thought that I would never get funding again, so I went ahead and gave up. But then I heard about this amazing crowdfunding site called Kickstarter and I saw that others had already raised over a million dollars. So I decided to give it a shot. In just one week, I reached my goal of $100,000. Now, I have over 5,000 backers, and I couldn’t be happier. All because of a simple concept that we all have the ability to change things, and that’s called the ‘Brand Refresh’.
When Is The Right Time To Do A Brand Refresh?
A brand refresh is a term often used in marketing circles that can encompass a wide variety of tasks. From updating an existing logo to launching a completely new brand, every business needs to have a well-defined plan of attack when it comes to rebranding. But when is the right time to go ahead and do a brand refresh?
For many small business owners, a brand refresh is a daunting task. It requires spending hundreds of dollars on new branding materials, hiring a marketing agency, and updating existing content on your website. But not all of us can afford to invest this kind of money. So, when is the right time to get a brand refresh done? Here are four factors that will help you determine when the best time is to rebrand your business:
Your Brand Feels Outdated
How many times have you heard someone say, “Our brand feels outdated?” Chances are, it’s happened a lot. We’re not talking about a change in the color of a logo or a new font type; we’re talking about the whole brand, down to the name and the tagline. If you’re wondering when is the right time to refresh your brand, you’re not alone.
Your Brand is Inconsistent
Every brand refresh should always come with a reason why it is necessary. Why do you feel the need to refresh your brand? And how does it align with your overall company goals? If you don’t have a solid plan to go about a brand refresh, you’re probably not ready yet.
You’re Facing Increased Competition
How often do you have an idea for a new brand refresh, only to be overwhelmed by how long it takes you to decide whether or not to execute it? While planning a brand refresh is a great opportunity to breathe new life into your company, deciding when to actually execute can be challenging.
There are multiple factors that go into determining the best timing for a brand refresh, including what stage your company is in, current market trends, and current branding trends. But while your company may be facing a specific issue, not every brand refresh is the same. If you’re looking for guidance from a branding expert to determine the best time to refresh your brand, you’ve come to the right place.
Your Marketing Is Underperforming
Many companies struggle with their brand identity. But the fact is, the way you present your brand to consumers influences their perception of your company—and may even dictate whether or not they buy your products.
You’ve likely been following marketing trends closely for the last decade, so you may have heard the word “brand refresh” thrown around a lot. Maybe it has even hit home with you — you’ve wondered why some brands seem to refresh every two months while others seem to be doing great and never have to change their look. The fact is, no one knows when a brand refresh is necessary, and the timing is key.
You’re Looking To Appeal To New Audiences
If you’re looking to appeal to a broader audience, there are plenty of reasons to consider doing a brand refresh. After all, what’s more, appealing to one group of consumers may not be appealing to others. However, it can be difficult to determine whether or not it makes sense to refresh a brand.
How Do You Successfully Refresh A Brand?
We’re going to take a look at how to refresh a brand. In today’s world, where consumers are overwhelmed with information and it seems like everyone is trying to convince them to purchase something, refreshing a brand can be one of the best ways to reach out to the customer and re-engage them.
“Refreshing a brand is a great way to remind customers why they originally came to your website.” Whether you want to refresh a brand for the sake of brand recognition, or because you need a new marketing strategy to gain traction with potential customers, here are 4 ways to successfully refresh a brand:
- Plan a major launch – a major refresh requires planning
- Change the environment – if you are going to change the environment of your brand, make sure it’s a good fit
- Bring in a new designer – while it can be challenging to bring in a designer who’s going to be able to provide the same quality of work as your current team, it’s worth it for the impact they can have on the entire brand
- Change your name – no matter what your brand is, change its name. For instance, we did that with the first version of our website, we changed it from a simple web design firm to Brand Identity & Web Design Firm to get rid.
Brand Refresh Examples
Are you looking to redesign your brand’s logo and/or brand colors? Well, you’ve come to the right place. In this post, you’ll discover three creative examples of a brand refresh. Each of the following illustrations showcases an effective brand refresh. And each of the illustrations can be used as a starting point for your own brand refresh project.
With a growing trend of companies getting rid of their old logo and visual identity in favor of a new one, you might be wondering, “how do I refresh my brand?” Here are several examples of how companies have successfully refreshed their brands and logos.
Conclusion
In conclusion, we can see that brand performance is not limited to just the brand itself. In fact, it involves the whole organization and everything in between. Therefore, we must recognize that brand performance is a very broad concept. We must be aware that, for a brand refresh to succeed, we must take into consideration the brand performance of the entire organization. This includes the performance of internal processes, people, the organization’s brand, and its product. We must also realize that it is possible for a brand refresh to improve or even completely change the performance of the brand.
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