Social media monitoring, or social media monitoring, should be the foundation of every commerce technique on the Web. Yet many companies forgo valuable information that can be leveraged by analyzing user-generated content on social media. This not only allows you to find out in detail what your target group likes and what their preferences are … Read more
Today, having a professional Facebook page is essential for companies. Considering the size and importance of this platform, it would be foolish to neglect this social network in planning your company’s marketing strategy. No matter the sector of your company and your target, your professional Facebook page allows you to present your company and to … Read more
Social networks have become widely used communication channels and are an integral part of the online marketing mix. Facebook, Twitter, and other social networks offer local and global businesses new and attractive communication possibilities in terms of communication. For companies that want to be present on social networks, newsrooms, or blogs, it is important not … Read more
Between online and offline marketing is lagging. According to the latest eCommerce study by IAB Spain, there are fewer and fewer users who buy only online or only in physical stores. 58% of consumers already combine both channels, and the future trend is for this figure to reach 73%. To meet the expectations of these … Read more
Online reviews should be part of all marketing strategies. Whether you like it or not, users will talk about you and seek opinions from other customers before buying from you. If you know how to properly manage digital opinions, you will have a lot on your part to earn the trust of your customers and … Read more
Web development has been an area of constant change since the commercialization of the internet, which began in the early 90s. If websites were made up of simple blocks of text at the time, it has now become a standard. Take care of their presentation, which is often elaborate and highlights a lot of multimedia … Read more
Targeting, or effective marketing, is one of the pillars of online marketing. Businesses often spend large amounts of money on marketing campaigns. The goal is to promote the product as much as possible to increase sales. However, the featured product is not of equal interest to everyone. Targeting should therefore ensure that only potential customers … Read more
An Internet marketing mix does not work without its “social media” branch. In addition, no social network is more effective than Facebook for developing its brand image ( brand building in English ), its customer relationship, and for managing its reputation. This is explained by the very large number of long-range advertising possibilities offered by … Read more
Social media trade is an essential part of any Web 3.0 marketing approach. Knowing which social media channels to use is especially important for businesses. Is Facebook acceptable or can Twitter or Instagram also recreate a part in your system? What other social media platforms are available? Which offers the multiple appropriate channelers for your … Read more
Today it is easy to have a quarter of an hour of fame on the Web. A quality YouTube video, tweet, or clever social media comment is enough to grab people’s attention and go viral. This success is however short-lived and can quickly be forgotten. The real challenge today is to make a name for … Read more