For companies that do marketing, values are essential. Some believe advertising is manipulative, but deceptive strategies only erode customer trust and damage the relationship in the long run. Today, consumers have more information than ever and are not fooled by marketing gimmicks. To live up to their expectations, brands have to step up and go … Read more
Innovate, find new solutions and germinate original ideas: this is a necessity for any company that wishes to meet the needs of its customers and improve its products or services. While it is important to spot the problems faced by the users of your products, the generation of relevant and innovative ideas to solve them … Read more
If you have invested in adopting an inbound marketing methodology in your company, the logical thing is that you expect results: improve brand awareness, create an audience, convert leads, go through the different stages of the conversion funnel and, finally, close the sale. But what happens when our inbound strategies don’t work and we don’t … Read more
Advertising on Facebook is one of the most used by small and medium-sized companies, not only because of its low cost but also because of its high effectiveness when reaching our potential clients. On Facebook, you can target your ads using specific information such as age, where they live, habits, interests, among other characteristics. As … Read more
Americans love their open roads. Americans made more than 1.4 billion trips on November 5, 2021. But people rarely made these trips on their own. Parents brought their babies with them, especially for long trips. When you are about to hit the road, you need to follow tips for a road trip with your baby. … Read more
Did you know that as of last year, over 61% of homeowners have taken on home improvement projects? And putting in new flooring is one of the top items on many people’s lists of things to do. But flooring is a big investment, so it’s important to make the right choice and not decide before … Read more
Don’t forget the housekeeping essentials as you prepare for your next get-together: sweeping, vacuuming, dusting, even making your toilets sparkle like new. There’s one task you may not consider but should definitely add—cleaning your air ducts. Whether you host gatherings or not, chances are slim that your home’s ducts get the attention they need. You … Read more
You likely have at least a few pairs of Nike shoes lying around your home right now. However, you might not realize that the world’s biggest sneaker company started off as a college business project between a coach and student athlete back in the 1960s. Since that time, Nike has grown to become a multi-billion … Read more
Did you know that a typical plumbing appointment costs an average of $327? From leaky faucets to overflowing toilets, there are lots of potential issues that can happen in a home. And many of them can be costly when you add up the plumber’s hourly rate and cost of supplies. That’s why it’s important to … Read more
We can never predict when an emergency will arise. After all, the emergency room sees about 130 million patients per year. Those visits mean people experienced an injury that requires medical attention. One of the best ways to prepare for these situations is to have a first aid kit on hand. By doing so, you … Read more