Advertising on Facebook is one of the most used by small and medium-sized companies, not only because of its low cost but also because of its high effectiveness when reaching our potential clients. On Facebook, you can target your ads using specific information such as age, where they live, habits, interests, among other characteristics.
As a company that has been advertising on Facebook for some time, the main advice we give is the following:
Focus On The Right Measurements Of Your Facebook Advertising
Another advantage of advertising on Facebook is that you can observe the performance of your campaign in real-time and make an improvement at any time.
If you want to be successful with your Facebook Ads campaign, you should review the main indicators according to the plan you have planned.
You must take care of how much each lead is costing you, but remember that lowering this cost does not mean that you are making more money. Take into account the quality of your ad.
Use The Lists Of Clients You Already have
One of the most valuable assets that the company has is the data of its customers and potential customers. With this list you can do the following:
Advertise to your Current Clients
You can upload the list of clients to Facebook and you can create an audience to announce a new product or service in your business or run promotions so that they return.
If you have a website, you can also perform retargeting, which consists of displaying ads to finish convincing a potential customer to make a purchase. Retargeting is extremely powerful and increases sales effectiveness.
Create Similar Audiences
A very powerful tool that you can take advantage of in your Facebook ads is the creation of lookalike audiences. It consists of identifying potential clients based on the list of clients that you already have. For this tool to work, your list must be of good quality.
Run tests and more tests of your Facebook Advertising
To make the publications on Facebook you must understand how the business works.
It is important that you also run tests to compare the effectiveness of different campaigns. Some things to try are videos, images, texts, calls to action, and the combination of these.
Remember to place these test campaigns long enough to observe the results and be able to reach a conclusion.
Make it simple, clean, and effective
Facebook ads should be simple, you must ensure the following:
Communicate the value of your product or service, or how you can solve the customer’s problem.
The offer must be stated clearly and concisely
The image or video should attract attention (in a positive way). The customer must identify and feel enjoying the product or service by observing the image or video.
Advertising on Facebook is one of the best tools to keep your customers and create new ones. So will you seize the opportunity or will you let it go?
How To Advertise On Facebook Ads For Your Business?
35% of Peruvians have an account on social networks and of these, 99% have an account on Facebook. In addition, before making a purchase, 60% look for information on the companies’ Facebook pages about the different products or services.
Therefore, companies must carry out campaigns that promote the sale of their products or services on this social network through Facebook Ads.
Facebook has spread incredibly by almost everyone, this is because the social network allows you to view the activities of other people (messages, videos, or photos) that are posted daily. Also, with smartphones, accessing Facebook can be done anytime, anywhere.
What Is Facebook Ads?
Facebook Ads is the platform that the Facebook social network has where the paid diffusion of ads is carried out. These advertisements, where the information of the product or service appear, are made from the Facebook page of the business and are disseminated through the social network.
Facebook Ads works 24 hours a day, 365 days a year and ads can be spread anywhere in the world where people use Facebook.
Facebook Ads also has artificial intelligence that interprets the ad and seeks to improve visualizations by trying to show the ad to the most appropriate people.
The ad manager, which is the environment where paid posts are managed, has several features that can be configured to improve the impact of campaigns.
In addition, with the Facebook pixel, which can be installed on the web page, you can have a record of the people who entered the page and we can show the ad again (retargeting).
How To Post On Facebook? How To Create An Ad On Facebook?
Making a publication for Facebook Ads is very similar to the personal publications we make on the social network. We need 3 key elements: a Facebook page, the text with the message we want to communicate, and an image or video that reinforces this communication.
It is not the idea of this article to go into technical topics regarding Facebook posts. This and much more information can be found in our Guide Advertise your Company on Facebook.
The main recommendations for creating announcements are as follows:
The Fan Page is like a showcase of any business, it must have a very good appearance because it is the virtual face of the company.
Trust must be created from the first moment that customers arrive and for this, the page has to have a professional appearance: complete business information (address, phone, website), appropriate images (sharp and properly edited photos of the product or service ), and messages must be suitable for visitors (messages that are understandable, not technical).
The message of the publication must be clear and only one, expose the client in a simple way what the benefits will be and what is how the client (or future client) should contact the business to seek more information.
The image or video of the publication should reinforce the message that you want to communicate. If images or videos of people using the product or service can be placed, the customer could identify with the image and facilitate interaction.
The ad should have a “call to action” – that is, once the customer has seen the ad, what are the steps to take to contact a salesperson and close the sale.
How Much Does It Cost To Advertise On Facebook?
The amount of investment for advertising on Facebook varies a lot by the business sector.
In some areas, the number of people who see the ads may be higher or lower, depending a lot on whether the item is in high demand for advertising issues.
The cost of the campaign is measured by cost per result (CPC). One of the most expensive items is postgraduate universities, which can cost between 2 to 3 soles for each registration of a person interested in the courses. But in other areas, the CPC could be from 0.20 to 1.00 soles. CPC depends a lot on good customer targeting and a good ad.
The minimum daily amount for investment in advertising is 4 soles (for interaction with the ad).
When setting up the campaign, you can set a total budget for a number of days. What Facebook does is calculate the investment amount per day and exhaust it daily with ad impressions.
How To Pay For Advertising On Facebook Ads?
To make your campaign payments you only need a credit or debit card (Visa or Mastercard) from any bank. You only need to call your bank and ask them to enable you to make “international purchases” with those cards.
In the beginning, I recommend that you use debit cards where you have the necessary amount for your campaign.
In this way, if you get to have an error during the configuration, you will only spend the amount that you had in the account. This error with a credit card could be expensive since the platform could be charged without limit.