Today, having a professional Facebook page is essential for companies. Considering the size and importance of this platform, it would be foolish to neglect this social network in planning your company’s marketing strategy.
No matter the sector of your company and your target, your professional Facebook page allows you to present your company and to take care of the contact and the direct communication with customers or prospects.
For this investment of time and effort to be reflected in your bottom line, you need to plan your page optimally and allow enough time for its development and maintenance of it. In addition, you will need to be sensitive to the expectations of your followers and potential customers to better achieve them.
Professional Facebook Page: Strategic Planning As A Key Success Factor
For Facebook to be a key success factor for businesses, it’s not enough to create the page, run contests, or post an article sporadically. Only with a well-developed strategy and effective planning will you be able to increase the number of “likes” (fans of your business page) and convince potential customers of the quality of your offer.
By offering real added value to your readers, also called followers or fans, you will be able to benefit in the long term from a growing degree of popularity, while optimizing contact with customers and, ideally, increasing your number. business. Before you start designing your professional Facebook page, ask yourself the following questions:
1: Which target group should I reach?
2: How do I stand out from the competition’s professional pages?
3: What goals can I achieve with my page? (reinforce the brand image, increase sales or even customer satisfaction?)
A professional Facebook page can be a successful showcase for your business on the web, but only with thorough and effective planning. Due to the importance of social networks like Facebook for businesses, do not forget to consider the option of turning to the services of an agency specializing in online marketing.
This can be useful, especially if your skills or know-how prove to be insufficient to create long-term engagement of your customers and prospects on your Facebook page. professional.
Such a specialized agency can assist you not only in developing a strong concept but also in the development of an editorial schedule and the management of your professional page if necessary.
Find The Right Tone And The Right Presentation For Your Customers
Make sure that your profile reflects the philosophy of your business. Conversely, you risk losing customers if you mislead them about your company’s image.
Authenticity plays an essential role, both during the planning, implementation, and maintenance of your professional Facebook page. It is also important to ensure that the information, content, and regularity to which it is posted remains interesting and unique to users.
To do this, pay attention to the following points:
> Use profile images that match your visual identity (the image your business reflects).
> Provide visitors with all the information they may need and never forget to post your legal notice. Thus, your company will gain credibility and this will strengthen the image of confidence conveyed.
> From 25 likes, adjust your URL to your page, to make it easier for Internet users looking for your business.
> Indicate that your Facebook business page is the official page of your business.
> Use different media: Your content can include photos, videos, or information.
> Offer variety in your content and make a connection between your texts and your business.
The rapport that Facebook allows you to maintain with your customers is essential and just as important as the presentation of your page and its content. If social networks are also interesting for businesses, it is because they allow direct and easy communication with existing and potential customers.
On this point, social networks are unmistakably effective: they allow you to get feedback not only on your brand but also on your products and services. Your Facebook business page can therefore become your main customer service tool.
To do this, first of all, determine whether you want to use the formal or the informal to address your customers, and this preferably in a uniform manner across all your media. A familiar face on Facebook and one on your business website can seem jarring, even if it’s a deliberate choice.
Always provide neutral and polite responses to user comments, even when criticized. A positive, regular, and consensual exchange between customers and businesses on Facebook guarantee the satisfaction and trust of your customers.
Publish Intelligently
By publishing content on your professional Facebook page, you must at all costs ensure that your page is not limited to a simple storefront where you promote yourself, by exhibiting your products. To do this, opt instead for the placement of sponsored ads on Facebook, alongside your page.
Instead, publish information that provides added value to your customers. The quantity of this content is not a determining factor, contrary to what one might imagine. On the contrary, users react quite negatively when a company publishes too much content online.
Instead, analyze what types of content are most popular with users. So you may even be able to get results that will allow you to better define your target group. Remember that you are not writing for yourself, but your clients. To do this, make sure that your texts are easily understandable and choose the most suitable time to publish this content.
Regularly add publications that testify to the development of your business, or simply wish your subscribers happy holidays. By organizing exclusive contests, promotions, or surveys, you can also make your page more attractive and relevant.
Here are also some mistakes to avoid as part of a successful content strategy:
> Spelling mistakes
> Automatically generated texts
> Texts that are too long
> Adding links that have not been verified
> The insertion of several links per publication
> Use of protected images
Facebook For Business: It’s Worth The Effort
The different aspects that were raised show that managing a professional Facebook page is child’s play. But this should in no way prevent you from managing this excellent sales channel in parallel with a specialized agency.
As the market leader in social media, Facebook reaches a huge number of potential customers and offers excellent means of communication. But be patient as you approach the use of Facebook. Do not focus from the start on your number of followers, their number usually increases very slowly.
Instead, focus on the quality of your posts, making them appeal to your customers and reach as many users as possible. Thus, your business’s Facebook page will enjoy long-term popularity and contribute to the success of your business.
