If startups want to improve their digital marketing strategies, they need to know how to do mobile marketing. Mobile marketing as a digital marketing strategy allows businesses to reach more audiences than if they focus solely on the desktop or laptop marketing process.
We are on our phones 80% of the time. This gives beginners enough reason to understand how to do mobile marketing and focus on marketing campaigns targeting mobile users.
Before we learn how to do mobile marketing, let’s understand what it is.
Mobile marketing is a digital marketing strategy that businesses use to reach their target audiences via smartphones, mobile devices, and tablets with the help of social media, apps, email, newspapers, and more.
The average American spends about five hours a day on their cell phone. Unlike other marketing strategies, mobile marketing allows businesses to reach their customers directly through the mobile devices they use the most.
What Is Mobile Marketing?
Mobile Marketing can be defined as a set of techniques to promote services and products through mobile phones. In addition, through these tools, companies have the option of being able to personalize the message, offer mobile applications, use geolocation tools, etc.
So that you understand it better: it is one more area of digital marketing that is focused on users who use mobile devices, with the particularity that, today, this includes the vast majority of the population. I encourage you to read more about this blog here: 5 Retail Marketing Strategies To Increase Your Sales
The Keys To The Strategy In Mobile Marketing
To begin with, one of the most important aspects to take into account to be successful through mobile marketing is to understand the habits of our audience, what they consume, and what they are looking for.
The website or corporate page must be designed for correct viewing through mobile devices since more and more users are browsing through a Smartphone than through a conventional computer. Offering there a design with great visual content in which the most interesting elements of our business appear at first glance results in the effectiveness of the campaign.
Advantages Of Mobile Marketing
Many companies have already discovered the potential of Mobile Marketing, and all the advantages it can offer them. This is why professional profiles specialized in Mobile Marketing have highly sought after since it is common to find professionals who are experts in Digital Marketing, but it is more difficult to find them with this specific specialization.
Below we list some of the advantages that implementing a Mobile Marketing strategy in your company can bring.
- More personal treatment.
- It is always available since users always carry it with them.
- Immediate means of communication.
- It allows the interaction between the user and the brand in an easy and fast way.
- Users can be segmented.
- Geolocation to launch campaigns in specific areas
- It is a mass medium.
Strategies To Reach Our Pocket
Among the multitude of mobile marketing actions we find several interesting methods to apply in our company, so we will analyze some of them:
It can be defined as a kind of virtual wallet, an application that allows you to store discounts, tickets, transport tickets, etc., and allows the user not to have to print the documents, since they are already available on their device.
Its operation alerts the user that he is near a store, through a geolocation device incorporated into the mobile, that has a discount coupon. Thanks to this method, it is possible to increase sales figures and offer a service of closeness and proximity to the user or client.
2. QR code
It is an information storage system through a dot matrix with a function similar to that of a bar code. Previously, this application was developed in the industrial sector as a method of tracking parts.
At a commercial level, it began to be used in 2005 by some airlines to facilitate check-in at authorized readers at different airports, thereby saving queues.
Where the application of QR codes within a campaign is most successful when they are in areas where users travel (metro stations, bus stations, near a store on the street…).
One of the best examples is Tesco, the famous supermarket chain in the United Kingdom that in South Korea installed a virtual store in subway stops where customers could shop while waiting for the train.
However, it must be borne in mind that at first glance a QR code is not especially beautiful, but depending on the way of development, attractive designs can be carried out that attract the attention of passers-by.
3. SMS Marketing
This is the massive sending of mobile messages directed to distribution lists. It has the great advantage that an Internet connection is not necessary for reading it, and it can be another means of communication between the company and the user.
It allows the simultaneous sending of a message to all clients to offer interesting products or services to the recipient. For the success of an SMS message campaign, it is recommended that the sending is not indiscriminate or too frequent (it would achieve the opposite effect to the desired one) and segment the target audience as much as possible.
4. Mobile applications
The development of a mobile application is not a magical recipe, nor does it necessarily imply massive downloading by users. Currently, more than a third of the visits to a web page occurs through mobile phones, so offering a good experience from these devices can be decisive in your mobile marketing campaign.
Getting a specific audience to download an application is not easy, it must be properly promoted through social networks, the web experience itself, etc. And above all, satisfy the need of the end-user or client. Thanks to these, an image of an innovative company is offered and sales are favored through mobile phones.
5. Location-based Mobile Marketing
Different Google studies show that proximity searches such as “Where to buy…”, or “near me” are increasing. We take our smartphones anywhere, so we can see that when we travel the ads are much more local.
You only have to think when you are on the street and you consider having dinner at a restaurant or need to buy a product at the pharmacy, you always look for those establishments close to you.
In addition, if we give Google access to our location, it is also likely that we will receive an ad from brands close to where we are, such as a notification from Zara that we have a discount if we are in a shopping center.
6. App Store Optimization
In the App Store or Google Play, there is also a search optimization very similar to SEO positioning called ASO (App Store Optimization) or popularly known as “SEO for mobile applications”.
It works in a very simple way: the better ranking you have in your application, the more downloads you will have.
Some of the key factors that influence mobile marketing are:
- Application name
- Application Description
- Creatives and audiovisual content (the trailer, the icon, the screenshots of the operation of the app)
7. Mobile Commerce
If your company is dedicated to selling products, you cannot miss this mobile marketing strategy.
The majority of searches are carried out through mobile devices, in addition, different studies predict that purchases made in shopping apps will increase in 2025.
So if your product is not in one of these apps, it is likely that you are losing a large number of customers.
8. Mobile First Websites
Mobile First websites are those in which the design of the site is made initially with mobile devices in mind and then it is adapted to the computer.
It has recently been shown that the trend of creating responsive websites did not make sense, because most searches are carried out through smartphones. In this way, with the creation of mobile-first websites, we will make a design that is much cleaner, more minimalist, and easier to use for mobile users.
9. Mobile Searches
Searches carried out through mobile are very different from those carried out through other devices such as computers or tablets.
The reason? Think about the moment you are looking for information on your smartphone, your priority is to find what you are looking for as quickly as possible. For this reason, companies try to position their website in the top positions of search engines.
In the event that it is very difficult to position your ad organically, you can always invest in SEM (Search Engine Marketing) positioning and get your site to appear in the top positions in the ad format.
Also, remember that one of the key points that the SEO algorithm analyzes is that your site is mobile-friendly.
10. Social Media Marketing
Social media marketing includes organic and paid ads. For example, Facebook pages or corporate Instagram accounts are an example of organic social media marketing. To get the most out of these channels, you have to define very well which channels you should be on. For example, a B2B business must have a LinkedIn account or a clothing brand must have an Instagram profile.
Do not forget about paid ads on social networks because they will allow you to reach a much larger audience and get new followers.
How To Do Mobile Marketing For Startup Success
Mobile marketing is the key to a successful enterprise. With the increase in mobile users, it is important to have a mobile marketing strategy to reach your target audience. Here are some tips on how to do mobile marketing successfully:
- Create a mobile-friendly website: Your website should be responsive and mobile-friendly. This will ensure that visitors can easily navigate your website on their smartphone or tablet.
- Leverage social media: Social media platforms like Facebook, Instagram, and Twitter are great tools for mobile marketing. You can use them to promote your product or service, engage your target audience, and drive traffic to your website.
- Invest in mobile advertising: Mobile advertising can be a powerful tool for beginners.
- You can use it to target specific audiences and increase conversions. Platforms like Google Ads and Facebook Ads have unique mobile advertising models that can help you achieve your goals.
- Use SMS marketing: SMS marketing is an excellent way to reach customers directly on their mobile devices. You can use it to send promotions, notifications, and other messages to keep your customers engaged.
- Build a mobile app: If you start with resources, building a mobile app can be a great way to reach your audience and provide them with a unique user experience. Make sure your app is easy to use and provides value to your customers.
In a nutshell, mobile marketing is crucial to business success. By following these tips, you can create a mobile marketing strategy that will help you reach your target audience and increase conversions.
Why Is Mobile Marketing Important
Mobile marketing is essential in today’s digital world. With the rise of smartphones and tablets, consumers are spending more time on their mobile devices than ever before. This means businesses need to adapt their marketing strategies to reach the target audience they spend most of their time with.
One of the main benefits of mobile marketing is the ability to deliver personalized and targeted content to customers. By collecting data on user behavior and preferences, businesses can create marketing plans that resonate with their target audience. This not only ensures consistency but also improves the overall customer experience.
Mobile marketing can also communicate with customers in real time. With instant notifications and SMS, businesses can reach their target audiences instantly and inform them about new products, campaigns, and events. This communication can now increase customer trust and product awareness.
In addition, mobile marketing provides businesses with better insight into consumer behavior.
By tracking metrics such as click-through and conversion rates, businesses can analyze the effectiveness of their campaigns and make data-driven decisions to improve their content.
Frequently Asked Questions (FAQ)
What Is Mobile Marketing And Why Is It Important?
Mobile marketing is any business that promotes products or services through a mobile phone. You can create an integrated customer experience by connecting with customers via mobile devices. Most people have their cell phones with them at all times so they can connect with your customers in real time.
Why Mobile Marketing Is The Future?
The number one reason mobile marketing continues to grow is that more and more people are using mobile devices, especially smartphones. According to Statista, the number of smartphone users worldwide currently exceeds 6 billion and is expected to exceed 7.6 billion by 2027.
Why Mobile Marketing Is So Successful?
Mobile marketing allows businesses to reach mobile users in specific locations and adjust their marketing plans and messages accordingly. Geolocation is a key advantage for any business, as people take their smartphones with them when traveling and visiting different places.
Which Is The Key In Mobile Marketing?
The key to success in app-based business is creating visibility, optimizing apps, making them intuitive, reviewing apps for better performance, posting on social media, etc.
How Successful Is Mobile Marketing?
Mobile advertising is the best form of internet advertising. The average response rate for mobile phones is 2.72%, and the maximum rate can exceed 11%. This is your chance to learn more about mobile advertising and how the Agility platform can help you achieve your marketing goals.
Learn More About What Is Mobile Marketing And Why Specialize In It? From businessjohn