Overview Of The Most Important Social Media Platforms

Social media trade is an essential part of any Web 3.0 marketing approach. Knowing which social media channels to use is especially important for businesses. Is Facebook acceptable or can Twitter or Instagram also recreate a part in your system?

What other social media platforms are available? Which offers the multiple appropriate channelers for your company? To help you in your decision, we present you with an overview of the most popular social media platforms of the moment.

The choice advances from social connections networks to suggestions of Blogs and experienced contacts, including social networks of pictures. or videos.

Relational Social Networks

All relationship networks are referred to as social media channels. They do not relate to a particular theme or target user (clientele) but rather aim to address as broad a spectrum of users as possible.

Users transmit, click and share range that images their claims. The diversity of themes on these relational networks is therefore of substantial scope.

We can often determine specific interests among members of social networks. Users take care of themselves, follow different profiles or channels, share or “like” certain content, join special groups, etc…. In this, it is feasible to approach a specific clientele via interconnected campaigns.

Facebook – The World Leader

Anyone who talks about social networks cannot miss Facebook. The entry into the demand of new grids in recent years has not adjusted the dominance of the American colossus.

The annual “social media marketing report” shows Facebook’s undisputed position as the leader of the most used social networks, with 93% of marketing professionals surveyed using this platform, despite competition from other networks.

Facebook - the world leader
Facebook – the world leader

Strengthening Loyalty

Facebook is considered the mother of social networking platforms and serves primarily as a means of communication between its members, but also between private users and businesses.

On the official profiles of service or brand providers, we thus find exchanges of praise, criticism, and experiences. This real-time exchange symbolizes a wonderful challenge for community managing, but can also seriously heighten customer loyalty.

Photo Sharing Networks: Pinterest And Instagram

The photo-sharing platforms Pinterest and Instagram of course focus on the visual aspect. The major attraction of these grids is the magazine of photos or videos.

Comments are considered an “ancillary” function. It is the entertaining publications as well as those which give a vivid visual impression which prevail and which moreover “catch” their target.


The microblogging platform for photos and videos has grown to become one of the most famous and used social networks in France with around 19.8 million users. Photos and videos can obviously be shared on Facebook, but Instagram has its own dynamic, however, with dominant themes.

The image has a central place in this social network. The Instagram app offers countless photo editing functions. The famous Hashtag (#) allows you to separate or highlight photos according to certain categories


In recent years, this model has proven successful for many businesses as a method of product placement advertising. For some time now, there has even been the potential of promotion via the information on the Instagram News Feed.

Instagram Stories

Since August 2016, the “Instagram Stories” function has been available on Instagram. This allows users to share short videos and images (on which annotations or paintings can be added) that stack with each other to create what is called a “story”.

The peculiarity of this function is that the contents automatically disappear after 24 hours. publication. Instagram Stories very closely resemble the feature of the same name on the Snapchat messaging service, which Instagram CEO Kevin Systrom acknowledges.

We do not yet quite know to what extent this function can be interesting from a marketing point of view, but we can easily hope to gain reach through this channel thanks to creative and targeted “stories” for some. groups, in order to draw their attention to products or services.


Pinterest brings together 2.7 million users in France. Many use Pinterest as a source of inspiration when it comes to fashion, decor, architecture, food, or tourism. The platform is a kind of virtual wall and differs from the most classic social networks.

Although Pinterest is not so much oriented towards interactions and communications, this network lends itself very well to loyalty and strengthening of customer relations as well as to brand consolidation.


The principle is simple: users collect images and other publications on their walls, whether they are their own publications or that of another user.

These “walls” are structured by themes. It is also possible to follow other users and include their content in your news feed. The advertising possibilities consist of so-called Sponsored Pins, mixed with other content.



Snapchat has a very special role among this list of social networks. This is not a classic social media platform, but rather a photo messaging app.

The mobile application for Android and iOS is primarily used for sending photos and short videos taken with a smartphone or tablet, which can be supplemented with animations and other graphic elements. Sent items are deleted no later than 10 seconds after opening by the recipient.

However, there are ways to save the created photos or videos, for example by taking a screenshot. This application is very popular, especially among younger users, teenagers who appreciate the ephemeral and mischievous nature of this image exchange.  

Snapchat has grown enormously in recent years. Thanks to the “My Story” function, users can post photos and videos one after the other, chronologically and available for only 24 hours to their contacts.

Once this period has passed, the contents are automatically deleted. In addition, regular text messages can be sent via the app, which has taken a major step towards instant messaging.


The online community for images is one of the oldest and most famous platforms of its kind. Flickr has both photography professionals and amateurs as members.

The platform offers users the possibility of downloading, apart from images, videos of a maximum duration of three minutes. It is feasible to provide these segments with notifications and slogans.

Here the data can not only be archived but also viewed and commented so as to create an exchange with the user. Some companies use the platform for archiving and distributing press images. 

Leveraging The Blogging Network Niche

Platforms such as Twitter or Tumblr have their origins in the blogging scene but are also used today outside of this classic sphere.

Especially with Twitter, many narratives are used by businesses, associations, media, and politicians among others. The two social networks allow registered users to share the content of all types (news, links, images, videos).

Members who follow a profile can see its content appear in their Timeline, the equivalent of Facebook’s news feed. But users who are not registered can also access accounts and their content.


Twitter has 6 million users in France. This microblogging platform is not yet fully established as a marketing channel. The biggest challenge for users is limiting Tweets to the number of characters.


Users of this social network can write short articles of up to 140 characters. These Tweets are swapped in documented order between silhouettes or subscribers (“followers”).


In comparison to Twitter, Tumblr represents a rather classic blogging platform, as textual contributions have no character limit. Apart from the texts, it is mainly images that are published on these blogs.

Even though Tumblr is not widespread in France, there are around 230 million active users worldwide, mainly adolescents and young adults.

Tumblr is a very popular social network for businesses in the United States, particularly for international campaigns or for social media marketing aimed at a young audience. This trough is particularly appropriate for companies’ marketing techniques for this objective.

Professional Networks: LinkedIn


LinkedIn is a multinational platform that conveys together 332 million users. In France, there are around 6 million members.

This social network is made up of a few main axes: your profile, “your network” (bringing together your contacts and allowing you to add more), a “careers” space where you can find job offers, a “interests” space where you can follow companies or groups on the network and a “professional solutions” space where you can publish announcements (job searches and vacancies).

As on any network, you have a messaging system, a profile, and a news feed. LinkedIn also offers a premium paid version allowing you to obtain more job search functions, to develop your network, increase your visibility and thus your opportunities, and also to recruit the candidates you need.

Video Networks

For many marketers, YouTube was for a long time the only video portal that users fed directly from its own platform. The concentration of attention on this video streaming platform is understandable, as this channel is by far the most used and offers a lot of potentials.

Famous people and businesses aren’t the only ones that can reach hundreds of thousands of subscribers. Thanks to innovative ideas and content, some YouTubers can turn their hobby into a profession.

Video Networks
Video Networks

Influencers are consequently very considerable on the video medium. Apart from being the leader in this branch, there are other video networks that may be relevant for Social Media Marketing.

Apart from niche platforms such as Twitch (content around video games) and Vine (video clips of a maximum duration of 6 seconds and that can be shared by the application), Vimeo is a platform that stands out in



The YouTube video playback platform is also interesting when it comes to social media marketing. Perhaps the best selling point of the Google affiliate is its enormous reach.

On average, six billion hours of video are watched each month. 100 hours of videos are even added every minute. This incredible mass of videos also translates into the enormous competition, as all brands and companies want to be present and recognized on YouTube.

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